Dying Light Developer Make Fun Of Bungie

Dying Light developer Techland have gone out to make fun of Bungie’s recent timed exclusive DLC from Red Bull. Techland has now released a campaign similar to Bungie’s, where you should drink water and post a picture of it. Now the developer has started a campaign and it has over 3000 retweets and 10 000 posts in the new hashtag.

Here is the tweet i question:

We’re jumping on the latest trend in game marketing! #DrinkRightDyingLight > #DrinkForDLCpic.twitter.com/DQHr6MRFwi

— Dying Light (@DyingLightGame) June 24, 2015
Instead of taking money, they’re going to release a free DLC if it gets enough tweets drinking water. Dying Light’s campaign that makes a total mockery shows how you can have fun and give people extra content.

Warframe has also done the opposite of Warframe, by releasing emotes for free. They released the info on their own forums.


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