Something rather interesting was sent to my email today, with the title “CORE GAMERS ARE EXPECTED TO DRIVE RECORD GROWTH FOR PC GAMES”. This title piqued my interest as it has been posted time and time again, by many of my peers that growth can only come from new markets in the game industry, and it is kind of a logical business stepping stone, once you establish you base market you extend outward.
The email in questions was sent via Open Gaming Alliance, which describes itself as “a non-profit association focused on the games industry business”, states that It will be unveiling their seventh annual research report, prepared by DFC Intelligence. This report will cover the end of 2014, as well as “forecasts all major aspects of the PC gaming industry worldwide through 2018” and interestingly enough, estimates a $9 Billion growth from 2014 to 2018.
DFC analyst David Cole states that “Much of the growth is driven by pure demographics. We continue to identify a core group of consumers for whom playing on the PC is a major pastime,” he goes on to say “This is, in fact, a fairly new demographic that skews highly male and is only increasing in buying power.” This is a rather interesting turn of events as Asia was the driving force of growth up until this year which has Cole saying “Now we are estimating a potential 86 million PC gamers outside Asia that we have targeted as market growth drivers,”
I do want to note, that their view of the handheld space seems a bit off, especially since we saw the release of the “New” 3DS(Nintendo why must you torment me with your product names) and the software releases of Legend of Zelda: Majora’s Mask and Monster Hunter 4 this year, which will surely drive new software sales for Handhelds but the predictions are interesting to say the least.
What are your thoughts on the matter; do they have it on the money or are they off the mark? Let us know in the comments below.